NASCAR Sponsor: Friedman Law Primary Sponsor at RIR

RETRO NEWS from 2014

RICHMOND, Virginia — October 27, 2026 — From Courtroom to Racetrack: Friedman Law Firm Zoomed to Richmond International Raceway

Friedman Law Firm has always believed that being part of the Richmond community means more than having an office, making court appearances, or developing legal strategy. It also means being actively involved in the community and supporting the people, traditions, and events that make the greater Richmond area home.

In 2014, our firm had the opportunity to put that commitment to the community into gear. Friedman Law Firm proudly served as the primary sponsor—and first law firm sponsor—of the No. 66 NASCAR Sprint Cup Series Toyota, driven by NASCAR veteran Joe Nemechek, during the Federated Auto Parts 400 at Richmond International Raceway. As managing shareholder Rick A. Friedman, II, explained at the time, the firm’s partnership with the No. 66 team reflected the shared principles of “passion and competitiveness.”

The sponsorship also provided an opportunity for the firm to connect with NASCAR fans throughout the Richmond area and across Virginia. With Richmond International Raceway serving as a major destination for racing fans throughout the Commonwealth, the race offered a unique opportunity to celebrate a beloved Richmond tradition while supporting an event that brings people together from across Virginia.

For decades, NASCAR has brought friends, families, and racing fans together in Richmond. Serving as a sponsor of the No. 66 team allowed Friedman Law Firm to be part of that tradition while celebrating the same values that guide our firm every day: dedication, determination, and a commitment to seeing things through to the finish line.

From the courtroom to the racetrack, Friedman Law Firm is proud of its longstanding connection to the Richmond community. Our sponsorship of the No. 66 team was a memorable opportunity to support a Richmond tradition, connect with our neighbors, and celebrate the passion and determination that drive us both on and off the track. Today, we remain proud to serve individuals and families throughout the Richmond area and across Virginia, and to contribute to the community we are proud to call home.